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Raso Official

Client: Raso Official

Date: 2024

Type: Fashion

Raso Official is a fashion brand looking to turn its strong social media presence into sustainable revenue, especially across GCC shoppers. Juvenc stepped in to design and manage a performance framework on Meta Ads and email marketing, with the aim of moving followers from inspiration to conversion and then into long-term brand loyalty.

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Raso Official

On Meta, we built a full-funnel structure combining prospecting, dynamic product ads and remarketing, supported by Arabic and English creatives that reflect Raso Official's premium yet accessible style. In parallel, we launched email flows for welcome, abandoned cart and post-purchase engagement, plus targeted campaigns around drops and promotions. Together, these channels now work as a connected engine: ads bring qualified traffic to the site, while email captures, nurtures and converts that interest into repeat buyers.

Raso Official