Messika Care
Client: Messika Care
Date: 2024
Type: Wellness
Messika Care is a brand focused on premium self-care and wellness, looking to build meaningful visibility and trust with discerning audiences in the GCC. Juvenc was engaged to lead influencer and PR marketing, with the goal of amplifying the brand's message through credible voices and high-quality editorial exposure rather than generic, one-off placements.
Messika Care
We curated a selection of influencers whose values and aesthetics genuinely align with Messika Care, then designed campaign concepts, briefs and content guidelines that allowed each creator to speak in their own voice while staying on-brand. In parallel, we developed PR angles, press materials and targeted outreach to secure coverage in relevant digital and social publications. Together, the influencer and PR work created a coordinated wave of awareness and social proof, positioning Messika Care as a trusted, elevated choice in the wellness space.
